I’ve recently decided to trial the social media management app Edgar. I don’t really like change (or paying for social media management apps) but I’ve had some great feedback and wanted to get my clients a bit more reach without spending more time on their accounts so Edgar seemed like a perfect fit.
I have, literally, only just started using it (this is the first week) so I don’t know enough about how it will affect my accounts but I do know that the usability and feel of the app is great.
You build a library of content for your accounts that Edgar will automatically and randomly fill into a weekly schedule, set by you. This library content can be categorised into promotion, blog posts, tips, use once, or any other category you set and you can either schedule your posts to fall into these categories or fit random.
As it automatically fills in the schedules week by week, you can imagine the timesaving capabilities if you do want to keep repeating content to get a better reach. I will still have to work on scheduling posts that are time sensitive, or for promoting a specific new blog or promotion, as the randomness doesn’t work well for such targeted campaigns.
You can also add in RSS feeds so you can get a regularly updated stream of content from news sites that you can approve (or reject) that feeds into your content.
I’ve got three social media management clients on there at the moment, and although I thought I would struggle with managing them all in one place (I’ve never done that before) it seems to be very easy to do. Whether you set your schedule for each individual account, social media channel or just block in a post for all your accounts at the same time, it’s very simple.
The negatives I’ve found so far are that there is a library limit (of 1,000 posts I think for the basic package) and the range of social media accounts you can add at the moment is limited. It only works for Facebook, Twitter and Linkedin, without Google+ or Instagram, for example, I will have to go onto these sites or use Hootsuite to get updates scheduled.
Another minus that came up today was when a client asked for access. Unlike Hootsuite where you can have a team, this isn’t possible on Edgar. As I’m sharing my account for different clients, it wouldn’t be possible for me to share the access as it is. So my clients can’t really have access to their schedules, which is a shame.
However, I’m really pleased with what I’ve found and how Edgar has worked for me so far. I’ll update in a month when I have some stats to back up my positivity!
Freelance Marketing Consultant, especially that Social Media stuff.