YOU BETTER WORK!

I have a new obsession with RuPaul’s Drag Race. It means I want my hair bigger, my outfits fiercer, and my make up more glittery than ever before.
 
But it’s not just the aesthetics - following the journeys of all the queens, the relationships, the support and the no-hold-barred LOVE makes for inspiring watching (and also, sticking on RuPaul’s podcast while working keeps the inspiration going all day long, guurrrlll… ).
 
It also makes me think about what we project, and whatever category we decide upon when we walk down the runway everyday (the runway of LIFE!). Caitlin Moran said it best:
 
“When a woman says, ‘I have nothing to wear!’, what she really means is, ‘There’s nothing here for who I’m supposed to be today.”
 
I think that the lesson we can take from these inspiring drag queens is – you can be whoever you want to be, and, more than that, you choose whoever you want to be. Make up and clothes, and the choices we make, reflect who we are to the outside world – but you don’t have to pander to that world. Stand out, be proud, and the more notice we take of, and the more influence we take in, from different communities and diverse opinions; the more we know that ANYTHING IS POSSIBLE.
 
So what does this have to do with marketing? Well, essentially, absolutely nothing. I’m about to spend an amazing weekend with my best friends celebrating a fabulous person and his farewell to the single life, and it is all his fault that I love RuPaul’s Drag Race so much, so this blog is for him.
 
Isn’t marketing a bit of drag queen mystique though? You can think of it of covering over the cracks, making a good impression at all costs, not showing who you really are… or you can think of it of representing your business as you really are, cracks and all, and making connections and relationships with people that matter and showing some love to the world. That’s the approach I always want to take, even if that approach means a nonsensical blog with only a vague connection to marketing…
 
And remember, if you can’t love yourself, how in the hell you gonna love somebody else?