Most of the companies that approach me at the moment want purely digital marketing – whether that it blogging, social media, online advertising or refreshing web copy. So I was a bit taken aback when at a meeting a few weeks ago where I was asked to look over some marketing materials – and imagine my surprise when the client handed over an actual leaflet. Hard copy? Offline materials? This stuff exists?
I also had the opportunity to meet up with another client, who, after some fairly heavy hints from me (heavy hints = I basically demanded) gave me a branded mug and lanyard. Yay! I love freebies, especially lovely ones that keep my coffee warm.
These little incidents tied into my own thoughts about stepping away from my digital life a little to get a better balance (update on how it is going below. For the short answer - NOT WELL).
When you are so tied into online marketing, social media and other digital forms of communication it can be very easy to forget the importance of traditional marketing for most businesses. Yes, digital communications are growing, but word of mouth recommendation, networking, meeting people, giving away a brochure or a notebook or a pen still have a significant place in your marketing strategy. They are not to be forgotten.
There is a real tangible benefit of having a face to a name, to having a little brand piece of tat (sorry) on a desk so your name gets glanced over a few times a day, and especially to having a folder of your company information to hand for a potential client who might suddenly have a problem and need your help.
It is also important to bear in mind that your marketing must be integrated. Working away in little silos can dilute your message, whereas making sure that your branding, text, calls to action and campaigns are all working together, whatever medium they may be in, can only strengthen how potential clients see your business. It also makes your life a lot easier.
So, embrace the offline and as well as the online; and pull all of your marketing messages into one lovely integrated whole!
TECH FREE UPDATE
It went well for the first few days and then went steadily downhill. I can only blame a news addiction (and all of it bad news) and a lack of willpower. However, for the days that I didn’t reach for my phone straight away I definitely felt better for it. I don’t know if this is the lack of guilt that I would normally feel for being on the phone or the lack of FOMO that can get you when you’re scrolling away. Who knows?
I’m not going to give up just yet, small steps, baby acorns, blah blah…
Feeling like your phone is stuck in your hand? Getting those tired techy eyes? Frustrated by all the negativity coursing through social media?
You are not alone.
This sounds like a great sales pitch where I unveil my wonder juice that is going to make it all better AND leave your skin super soft and hydrated! It isn’t – I am as confused and befuddled by it all as you are. Worse than that, it’s my job to be online all day.
How do you balance social media management with reducing the amount of tech in your lifestyle?
I’ve been looking at this in detail recently while feeling increasingly demotivated by online activities, so I’ve set up a plan to start getting tech free whilst still staying on target for all my clients.
Remember, a good marketing consultant is a happy marketing consultant – like a puppy or a small child, we need to eat right, get plenty of fresh air and have regular breaks. Here’s the plan:
Reduce the phone time
I hate the fact that I get lost in a scroll spiral too often, whether it’s Twitter, Instagram or Facebook. I am taking baby steps with this one, as obviously I need my phone near me for my client accounts and also my own life (analysing Ru Paul’s Drag Race each week is like a fundamental human right, yeah?) but for now, I’m not turning to it as soon as I wake up and it’s being put down at least an hour before I go bed. Boom!
Declutter the desk
Technically, is this techy? I don’t know, but it is helping clear the fuzz from my brain… especially as a lot of the decluttering involves spare leads and wires and who know what. Also, if you feel more productive, as a clean and tidy workplace promotes, you are less likely to procrastinate away reading news on the Guardian. Clean desk, clean mind, people.
Take regular breaks
Step away from the laptop! A break means getting away from a screen, not eating a sandwich while checking Twitter. There is nothing relaxing about checking Twitter any more. So, I am going to try to have breaks away from my desk, and luckily I have a dog that loves walks so that should be fairly easy.
That’s only three things, but I think that’s enough for now. As the title of the blog suggests, this is just the beginning. I’m going to be reporting back on my process as we go along, and also working out how this affects the marketing activities I carry it out every day and how stepping away from the tech can make it better.
If you have any comments, tips or strategies for reducing the amount of tech time in your life please comment or contact me with your ideas – I’m going to need them!
Freelance Marketing Consultant, especially that Social Media stuff.