I have talked a lot about marketing strategies. They are one of the services I trot out at regular intervals and they are a very nice way of getting your marketing thoughts together, especially if you’ve never integrated your marketing or thought of marketing as working towards an aim.
However, you have to be wary of marketing strategy overload. I’ve just found out a possible client, that wants a marketing strategy, already has a marketing strategy from a few months back – is it really worth going through the whole process again?
The me that likes work and getting paid says yes enthusiastically. But sometimes, if you’ve already tried a strategy and you’re having trouble following it, or you’ve got someone to write one and now you just ignore it… sometimes you might have to approach the task of getting your marketing together a different way.
Marketing is one of those strands of business that should impact on every level of your company. Why?
I am sure there are more reasons from the Marketing handbook but these are the ones to focus on right now.
I’m pretty sure that, if you’ve written a marketing strategy and it’s just (metaphorically) sat in a folder gathering (metaphorical) IT dust that you haven’t communicated it to everyone. No one knows what’s in that magical strategy, and there are no points to jump off from to create great marketing. Or even rubbish marketing.
What you may need, instead of another marketing strategy, is more communication, more encouragement, and the involvement of everyone in your business in your new marketing challenge - go for it!
I love being organised. Give me some sticky notes, a highlighter, a chance to write down a few lists and maybe sort out some kind of schedule in Excel and I’m a happy lady.
That back to school feeling is such a good one for me. Spending six weeks flitting between work and home (and not feeling like I’m doing a good job at either) meant that I was really looking forward to being back into a routine. Not that I am not excellent at my job and also amazing at the parenting thing too - just take it as a given that it’s just a big cushioned oozing fluffy ball of light and love chez Collins. An organised, disciplined and well-fed ball of light and love. It’s not all fights over iPad time and a diet solely of chicken nuggets round here, oh no.
So anyway, yesterday, the first day back at school started out as a good day. I got a lot of my backlog done, then thought about my clients, started organising my time, started highlighting a month planner (when I ran out of highlighter colours I started doing dots and zigzags – THAT IS HOW ORGANISED I AM), writing down ideas for blogs… and I’ve got a whole week! I’ve dedicated blocks of time to certain jobs, and everything!
What a successful person I am, I thought as I skipped towards school for pick up… and answered a call from school telling me my son had been sick and could I come and collect him from the office?
Yep, you know what that means… two days off school for my boy, and two days off work for me. He’s absolutely fine. I wouldn’t write this blog if he wasn’t. He’s currently watching Netflix and yammering away about Pokemon Go. It’s just back to the drawing board for my lovely highlighted sheets and more time working in the evenings until we get back to normal again.
I think the moral of this blog is, you can be as organised as you like, but something will always come up and bit you in the bum if you’re not careful. It’s best to be flexible. And always have a great range of coloured highlighter pens.
** I can not say “the best laid plans…” without saying it as Eddie Izzard being tiny Scottish mice hatching a plan to steal cheese. I tried to find a YouTube clip of the sketch but without joy - if you find one let me know!
Freelance Marketing Consultant, especially that Social Media stuff.