 Toot toot! Today I’m blowing my own trumpet and writing about some lovely things that have been said about me. It’s always hard in this business to pitch yourself to people who don’t know your work. You can direct them to websites and social media accounts, but personal testimonials and quotes, I hope, do the job even better and serve the greater purpose of inflating my ego to unmanageable levels. Yay! Sometimes you get some great feedback because a project has come to an end. "We would like to thank you for your hard work and creative flair with the blog writing and social media." Sometimes it comes out of the blue when you’re being recommended for a piece of work. "Jenni Collins is a social media expert, an excellent writer, (and) an amazing designer." Sometimes it is the result of a great partnership over several years. "Jenni is reliable, dependable and passionate. I know our business is in safe hands when she works on a project for us. Her creative flair and honesty is something that stands her apart from other marketeers I have worked with." And sometimes it comes from a mutual love of cake. "Jenni is a marketing guru and if clients want to keep her happy they must provide cake." Wherever it comes from, I always feel very honoured that people have recognised me with words on paper (ok, screen). There are very few (and no current) clients that I have worked with that I haven’t liked and respected, so a mutual love-in is always, always appreciated.
Image credit: Padurariu Alexandru
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 A chat with a fellow freelancer today ran into a couple familiar subjects for people who work on their own. As well as rates, networking opportunities and getting business, we also talked about how hard it is to get feedback.
Sometimes clients do get back to you with some great feedback (more of that in a later blog), but more often than not your marketing material, especially copywriting and social media work, is pinged off in an email never to be referred to again. In a way, as long as your invoice is paid and you keep writing for them, it’s fine. That should be all the feedback you need. But I do like a pat on the head and a biscuit at times, and it is great to have some sort of response from your clients. We talked about this problem of feedback briefly (I met up with the lovely Rachel of CopyThat), and I was glad that this is a problem that could be shared. All you want to do is create a great piece of work for your clients, and although you may be happy with it, how do you know if it is completely fulfilling their aims and getting results? It’s a tricky notion to balance. You can’t delve too deep into their results, unless they ask you to, and you may not be present when clients make their decisions on topics, marketing plans and further strategies. However to do the best job you need to be party to your client’s aims and as marketing should be part of every strand of the business (the first thing you learn at marketing school) having that constant interaction makes everything you do work better and harder. I am lucky to have many clients who do provide feedback when I work with them. Even a discussion on things you could change, or a structural rearrange, proves that you are working together for the benefit of the business. And of course, repeat business is the best feedback you should really ask for! |
AuthorFreelance Marketing Consultant, especially that Social Media stuff. Archives
March 2018
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