A chat with a fellow freelancer today ran into a couple familiar subjects for people who work on their own. As well as rates, networking opportunities and getting business, we also talked about how hard it is to get feedback.
Sometimes clients do get back to you with some great feedback (more of that in a later blog), but more often than not your marketing material, especially copywriting and social media work, is pinged off in an email never to be referred to again. In a way, as long as your invoice is paid and you keep writing for them, it’s fine. That should be all the feedback you need.
But I do like a pat on the head and a biscuit at times, and it is great to have some sort of response from your clients.
We talked about this problem of feedback briefly (I met up with the lovely Rachel of CopyThat), and I was glad that this is a problem that could be shared. All you want to do is create a great piece of work for your clients, and although you may be happy with it, how do you know if it is completely fulfilling their aims and getting results?
It’s a tricky notion to balance. You can’t delve too deep into their results, unless they ask you to, and you may not be present when clients make their decisions on topics, marketing plans and further strategies. However to do the best job you need to be party to your client’s aims and as marketing should be part of every strand of the business (the first thing you learn at marketing school) having that constant interaction makes everything you do work better and harder.
I am lucky to have many clients who do provide feedback when I work with them. Even a discussion on things you could change, or a structural rearrange, proves that you are working together for the benefit of the business. And of course, repeat business is the best feedback you should really ask for!
Freelance Marketing Consultant, especially that Social Media stuff.