During the course of my week, I am constantly finding content for social media clients. Keeping up a steady stream of posts and updates is hard work, and you can’t always look to your website to provide this. Well, you can, but it would start to look a bit samey after a while.
When I talk to new clients about organising their social media, and what to put on it, there are a few areas we focus on. If all you do is tweet about your sales, offers and new stock, people are going to get fed up pretty quickly.
So, you need to strike the balance between:
There are the needs of your business (promotion) and the needs of your users (content) to consider, so your social media updates must provide a mix of both.
How do you find the content?
Hopefully, for your business this is pretty easy. You should keep followers regularly updated, so consider newsworthy items like:
This is also where blogs come in really handy, giving you a regular feed of focused, keyword-relevant content to use for your accounts.
You could also set up a Google news alert or two for keywords related to your business, and keep an eye on them for good material to post. Posting a few news items a day or week (even if it’s just the title, a link and perhaps a reference to the original source) can give lots of opportunities for retweets and shares.
Images also work so well on many different social media channels, especially Facebook and Twitter, so don’t forget to try and find pictures for some of your posts.
Remember to always keep in mind the tone and personality of your business. Funny Friday tweets may or may not work for you! You can have a little bit of fun with social media, as long as it suits your business to do so. I did spend half an hour a few weeks ago trading Star Wars themed puns with a hosepipe company, and it’s lovely if you get the opportunity to do this as it starts a conversation, shows a lighter more personable side and also keeps you (as in you, the person having to come up with the updates day in day out) interested and involved.
So, that’s how I find social media content for my clients – how do you do it? I’d love to know your ideas!
Freelance Marketing Consultant, especially that Social Media stuff.