Today I wrote up a blog for a new modelling tool that will help airports define their current and future infrastructure needs based on the optimum passenger level of service requirements. I also had a quick look over some articles I wrote yesterday that explored careers in healthcare, what you can do in your gap year and more careers stuff; and I’ve just received a bit of info to get going on a blog about flexible working requirements.
You become a bit of an off hand expert in everything and anything, and it’s amazing.
I’ve been writing about airports, for example, for about four years now. I really, really hate flying (I had to have two strong G&Ts to get on a plane on my own last week) but airports fascinate me. Talking about how passengers flow through the different areas, how the company I write for can predict when those passengers stop for coffee, where there will be a hold up if flights get delayed, even the optimum poo time for passengers about to get on their plane… All these factors are so important for airports to run efficiently, and we hardly even think about the management and planning that needs to take place just so we can get to a meeting on time, go off on a hen do, enjoy a family holiday or just get quietly smashed in Wetherspoons wondering if it’s appropriate to grab a strangers hand all the way back to London when you have to get a plane on your own (that last one is probably just me).
The researching, chatting and structuring of blogs and articles are a great part of my job. I don’t know it all. Mr Google helps a lot, as do many of the trade magazines, websites and general other bits of information people leave lying around the internet. And hopefully others are doing the same with the company blogs I write, using them to inform and educate (and promote and hopefully credit with that info…).
You can tell by my blathering and oversharing in the blog that I may be running out of content for my 30 day blogging challenge. Please, please, act like my clients and tell me what to write about! Comment below with some ideas and I will love you forever (and give you a credit)
Freelance Marketing Consultant, especially that Social Media stuff.