Social media is not all sunshine and flowers and messing about on Twitter. Unfortunately. It's about finding real, worthy, shareable content to make my clients look great, get interactions with potential customers and increase their brand awareness.
And it isn't easy. When you're posting on behalf of people, but remotely from them, you can miss some key events, news, even office gossip that would be a lovely thing to share on social media and make the whole company persona more believable; and therefore approachable to all those users out there.
I get such a lot from calling clients for a chat, and building relationships with them. Things that you just don't get when all you do is pull out relevant news stories and write up vaguely industry related blogs. I'm lucky that I have such interesting clients that I can pull out a few blog topics just by speaking to them for five minutes, or that can interact themselves with Linkedin and Twitter and see what's happening. That is what it's all about.
This isn't a separate medium. Like all marketing channels, social media is an integral part of your business. So approach it like that, and pull your social media marketing manager, or assistant, or consultant, or freelancer, into your business for a big old hug of information and content. We love it.
Freelance Marketing Consultant, especially that Social Media stuff.