Not really. Or I really hope not as I am not a young person anymore. Well, I am if I hang out with older people so I’ll be chilling in residential homes and at the bingo from now on.
Social Media is a fast moving old thing. Most things are fast moving now, but digital marketing moves quickest of all the quick things.
Platforms evolve, algorithms change, opinions are many and confusing. Before you start asking yourself whether you should be on Snapchat or if your website needs a redesign, get back to basics and find out what’s working.
If your Twitter account isn’t getting the responses it used to; is it because less people are using Twitter or is it because your content has gone a bit stale? This is where monitoring the performance of your posts can really help you. If you can the content, format, time, etc, and it still isn’t working, your potential customers may have gone elsewhere or the format changes are working against you.
Facebook is notorious for changing the way people view their feeds in order to convince businesses to advertise with them. Instagram, too, keeps threatening to change its feed from chronological order to one that is more popularity based, meaning a lot of problems for businesses that love to use that medium. They could end up with posts that are rarely seen.
There are also the many rumours about Twitter, changing the 140 characters format (ie the whole point of the thing) to allow more space for people to express themselves. They’ve also added a new moments concept that I actually love, as a quick recap of what people have been talking about throughout the day without having to whizz through your feed. And it is a fact that most people have so many accounts to follow now it’s hard to get exposure on Twitter without reposting a lot throughout the day. So the moments (or also the ‘while you were away’) feature is very handy. For users. You’d be hard pressed to get your own business message on there without a major story.
It may well be time to invest money in advertising, or at least getting some fresh new content (talk to your employees for a nice new input) and please please monitor your activity to see what is working and what isn’t.
Freelance Marketing Consultant, especially that Social Media stuff.