I’ve done a lot of social media blogs recently, more than I ever thought I’d do so early on in the process (I’m doing a 30 day blogging challenge, but not very well at the moment as I’m on blog 7 and I think I should be on 12 or 13 by now). Social media, however, is not all I do, so I feel the need to round up what we’ve done so far so I CAN MOVE ON.
Actually this is a lie, I have an idea for another social media one. I’m not moving on AT ALL. I’ll try and hold it back.
So, what have we learnt about social media marketing for your business?
Most importantly (and actually not at the start of the series of blogs where it should have been because I didn’t think ahead), I talked about why businesses should use social media.
There are lots of lovely arguments for why businesses should, and I agree with all of them, as it is my job. To take an excerpt from the blog:
Using social media gives you a unique opportunity to start public conversations with customers, peers, competitors, and anyone else who is listening. It doesn’t have to just be about pushing out sales messages.
You can look at the rest of the reasons here.
We’ve looked at the various social media channels (not all of them, but the ones I use most and work well for most businesses) – Twitter, Facebook, Linkedin, and so on. Have a look at the breakdown on this blog.
I also spent time going through how you can find content, and what that content should be. You need to strike the balance between communicating directly about your business (ie promotion) and sharing relevant content and news (thinking about the needs of your users and followers). Your social media updates must provide a mix of these.
Another way of getting content is getting your employees involved too, so trust them to make the right decisions and get them posting whenever or wherever they can. It will make your life easier and will fill your feeds with lovely relatable content.
Lastly, and most importantly, I looked at monitoring. It’s all very well getting your aims together, finding the content, getting people involved, having conversations, but how do you know if it’s working? Monitor the outcomes, find out when the best time to post is, and what posts have worked well. This will all help you refine your social media marketing so it works even better.
If you do need help with social media marketing for your business, and you think a bit of external support, consulting or even someone else doing it all for you would come in handy, contact me today!
Freelance Marketing Consultant, especially that Social Media stuff.