Content dries up quickly in social media if you’re not careful. You can keep on tweeting about your blog, industry stories and sales but it can easily feel stale. It demotivates you.
Some of the best social media accounts use their employees to bring a bit of personality into their profiles. It gives your followers an insight into what’s really going on in your company or your shop (ish) and adds an exciting spark of personality. I’ve worked with a few companies how have been able to do this, so depending on what sort of business you have, some of these tips can help you bring your workers into your social media.
Have you been invited to an awards dinner? Got a presence at an exhibition? Make sure you ask those attending to take some photos and share them. They are great news pieces and help people know that there are faces behind your business. There’s always a hashtag you can use too, to get involved with the conversation about the event.
Give the responsibility to someone you trust and make sure they take those photos early on in the evening – no one wants to see John from Accounts dribbling into his pint glass at 2am…
What are your staff up to in their spare time? Could it be of interest to people following you? I worked with a local wool shop once that was full of really talented knitters and crocheters. It gave a great opportunity to show off employees’ skills. Also, if it’s a cute pair of booties or a fluffy rabbit there’s a definite ahhhh factor.
So if you have a creative business, show off what people in your company have been working on. If it’s related to what you sell, make or provide, it works. It will inspire people and give a community feel. You can then include usernames or tag the relevant member of staff so people that follow them can see it too.
Blog posts asking members of the team questions related to their business are pretty easy and can give you lots of content for blogs, and therefore related tweets!
Some answers may not exactly toe the company line, but these are the sort of responses that create comment and interest. Try not to edit the answers too much.
These are just three ways, there are always more so get creative! I would have written more but we went to the beach today and I’m all windswept (aka tired with a burnt shoulder – who wears a one shoulder top to the beach?). Perhaps you can shame me by telling me more, or recommending some good aftersun…
Freelance Marketing Consultant, especially that Social Media stuff.