I do a lot of work for charity. I don’t like to talk about it. I prefer writing it down in a blog so it will stay on my website FOREVER and direct hits to my contact page so I get the maximum exposure possible.
Seriously, it is a lovely, yet difficult, prospect. The charity I am currently supporting is the Mityana Charity, who are doing unbelievably wonderful things in Mityana, Uganda.
They work tirelessly to ensure that children in Mityana get sponsorship from the UK to enable them to do the things that we just take for granted – go to school, for one thing. Have school books, a uniform, a school bag, school meals… and all for a yearly cost of just £125. This sponsorship includes…
“a year's school fees, a pair of shoes, shoe polish, a school uniform, pens, pencils, paper, exercise books, maths equipment, a school bag, a broom, soap, toilet paper. The school fees pay for a lunch for the child and for a mug of dilute maize porridge at break time in the morning, often the first food or drink they have had since the previous evening.”
You can also donate directly (http://mityanacharity.org/donate.php) and sponsor older children (http://mityanacharity.org/sponsorship_sec.php). Their projects include sanitation, education, health, and much more.
This work came about through another client who asked me to give Mityana a hand with their marketing. I’m doing as much as I can, providing advice and contributing to their social media feeds, but it’s a difficult thing to juggle with paying work. You want to help more, but practically it’s not always going to happen. So I feel that my contributions are sporadic, not always as thought through as they could be, and although generally helpful not as professional as I would want (much like my approach to blogging).
Perhaps this is the problem with a freelance approach to marketing – would Mityana Charity be better off approaching a larger agency with more time and a CSR allocation to help them (are YOU that agency?) or should we all just muddle through because any help is just that?
From running a marathon (someone is running a marathon for Mityana Charity, you can find out more and donate HERE) to making it a school wide charity thing (Mityana has had a lot of support from Wellington College) to writing out a few Twitter or Facebook posts from time to time, we all have a part to play in supporting those with less than ourselves.
Freelance Marketing Consultant, especially that Social Media stuff.